Origin & geography
Grown across Guntur, Prakasam, Khammam and Warangal, harvested between November and May. Cultivars are matched to soil and water tables that have been refined over decades.
Guntur · Andhra Pradesh · IndiaGuntur Mirchi,
Guntur Mirchi,
engineered for trust.
We procure, destem, sun-cure and grade premium Guntur chillies — with one technology platform coordinating ten operating teams in real time, so every kilo we ship is traceable, consistent and on-spec.
- 10+ Coordinated teams
- 8 Export-grade varieties
- 11% Target moisture
- 60+ Export destinations
The chilli that defines an entire global supply chain.
Guntur is home to Asia's largest chilli market, where India's red-gold trades in lakhs of bags every season. Hot, dry summers, red sandy-loam soils and a century of farmer expertise produce chillies prized for pungency, colour value and oleoresin yield — the three numbers buyers care about most.
Why it matters
Guntur produces a meaningful share of India's chilli output and supplies domestic spice masters, oleoresin extractors, food-service and global retail brands. Quality at origin sets the benchmark for the rest of the industry.
What buyers measure
- PungencySHU
- Colour valueASTA
- Moisture10–12%
- Stem & foreign matter< 1%
- Aflatoxin & pesticideAs per spec
Eight varieties. Every spec.
One standard.
We export eight Guntur varieties spanning the full range of pungency (12K–110K SHU), colour (40–140 ASTA) and length (5–13 cm). Each variety carries a fixed identity colour — the same chip used in our filters and detail cards — so what you order on paper is exactly what arrives in the bag.
The pungent flagship
Our hottest open-pollinated variety. Deep red skin, dense capsaicin — the chilli of choice for oleoresin extraction and hot pickles.
- SHU70K–110K
- ASTA colour50–60
- Length5–7 cm
- Best forOleoresin · Pickle
The high-heat hybrid
The hottest in the portfolio — a hybrid bred for capsaicin yield. Used by extractors, hot-sauce makers and industrial spice processors.
- SHU90K–100K
- ASTA colour50–60
- Length5–7 cm
- Best forCapsaicin · Sauces
The everyday workhorse
Mild heat, clean red colour and a reliable medium length. The retail workhorse — at home in domestic kitchens and packaged blends.
- SHU18K–22K
- ASTA colour40–50
- Length6–8 cm
- Best forRetail · Blends
The colour-rich long
Mild heat with deep colour and unmistakable length. Built for visual-driven retail packs, festival markets and premium spice shelves.
- SHU15K–20K
- ASTA colour80–100
- Length9–11 cm
- Best forRetail · Visual
The vibrant red
High colour value with medium pungency. Built for export markets that buy on appearance first — vivid red, glossy skin, dependable supply.
- SHU40K–50K
- ASTA colour100–130
- Length5–7 cm
- Best forExport · Powder
The bright export grade
A close cousin of US 341 — strong colour, medium heat and tight size consistency. Preferred by export buyers who want a second-source equivalent.
- SHU40K–50K
- ASTA colour90–120
- Length5–7 cm
- Best forExport · Powder
The food-industry favourite
Balanced heat with a thick pericarp and long shelf life — the most flexible chilli we ship. Trusted across foodservice, masalas and ready-to-cook brands.
- SHU40K–55K
- ASTA colour50–70
- Length6–8 cm
- Best forFood · Foodservice
The premium long
Mild, deeply coloured and exceptionally long — a striking presentation chilli for premium retail packaging and high-colour paprika blends.
- SHU12K–17K
- ASTA colour100–140
- Length10–13 cm
- Best forPremium retail · Paprika
From farm gate to dispatch yard, tracked at every hop.
Every batch flows through seven gates. Each gate captures weight, moisture, variety and a session ID — the same ID every team can pull up in seconds.
- 01
Inspection
Visual sort and on-the-spot moisture, colour and foreign-matter check at source. Anything off-spec is rejected before it ever moves toward the yard.
- 02
Lab Tests
Independent lab analysis for moisture, ASTA colour value, Scoville pungency, aflatoxin and pesticide residue. Numbers buyers can trust before any procurement decision is made.
- 03
Procurement
Lab-cleared lots are sourced from trusted growers across Guntur, Prakasam, Khammam and Warangal. Each intake gets a session ID at the gate.
- 04
Destemming
Mechanical destemming followed by a manual finish. Stems and calyx are removed without bruising the pod, preserving colour value.
- 05
Sun curing
Open-yard exposure on clean tarpaulin, turned on schedule, brought down to a target moisture range buyers can rely on.
- 06
Grading
Sorted by variety, size, colour value and pungency band — packed under the grade the buyer ordered, never re-labelled.
- 07
Packing & dispatch
Food-grade packing, lot codes printed on the bag, dispatch documents generated against the same session ID that started at the farm gate.
Technology EdgeOne platform.
One platform.
Every kilo accounted for.
From source to dispatch, every team operates on a single platform with shared, real-time data. The result is consistent decisions, clean handoffs and end-to-end visibility across the supply chain.
- Every kilo, fully traceable. We can tell you which farmer grew it, which day it came in and who handled it.
- Live numbers, not weekly reports. Weight, moisture and shortage update the moment the work is done — not a week later.
- Early warnings. If a batch looks off, the system flags it before it ships — not after a customer complaint.
- Easy audits. Every step is logged with a name and timestamp, so buyers and auditors get answers in minutes, not days.
Session 2041 · Teja S17 Trade desk · Ravi K. · 27 Apr 2026
- Intake
- 1,300kg
- Net so far
- 1,068kg
- Currently at
- Grading
- 01 · Inspection 1,300 → 1,260 kg24 Apr · 08:00 → 09:00 60 minAnu R. · QA −3.0% off-spec
- 02 · Lab tests SHU + ASTA passed24 Apr · 09:30 → 13:30 ½ day · 4 hLab · 3 analysts sample drawn
- 03 · Procurement 1,260 kg secured24 Apr · 14:00 → 17:00 3 hSai V. · Yard no loss
- 04 · Destemming 1,260 → 1,196 kg25 Apr · 08:00 → 17:00 1 dayVinod K. · Floor (4) −5.1% stems
- 05 · Sun curing 1,196 → 1,068 kg26 Apr · 06:00 → 17:00 1 dayMani T. · Yard (6) −10.7% moisture
- 06 · Grading live 1,068 kg sorted27 Apr · 08:00 → ETA 12:00 ½ day · 4 h
- Export-grade
- 924 kg
- Sub-grade
- 108 kg
- Seeds
- 36 kg
Lakshmi P. · Grading floor (4) 86.5% export yield - 07 · Packing & dispatch queued · 924 kg export27 Apr · 14:00 → 14:30 (planned) 30 minRavi K. · Logistics (2) awaiting grade release
We exist to make Guntur Mirchi predictable.
Headquartered in Guntur, Vivardhaa brings together decades of chilli trade expertise with technology, lab-level quality control, and ten specialized teams. The result: complete transparency and dependable quality for our global customers, every season and every container.
What we believe
A chilli is a promise. The grade on the bag has to match the chilli inside — every time. That belief shapes how we procure, how we price and how technology leads us forward.
How we operate
Ten teams, one platform. Every batch is traceable from farm to customer — that's how we serve consistently and how technology keeps sharpening our operations.
Who we serve
Spice masters, oleoresin extractors, packaged-food brands, foodservice distributors and exporters who need their Teja, 334, 341 and Number 5 to land identical, container after container.
Contact
Tell us what you need. We'll quote in 24 hours.
Share variety, grade and quantity. We'll come back with availability, pricing and a sample session you can audit before you commit.
- Yard Guntur, Andhra Pradesh, India
- Email hello@vivardhaa.com
- Trade desk +91 9535-18-19-20